Alphabet Soup is a kids/youth streetwear label from the Melbourne-based crew, Lush Productions. Alphabet Soup was launched in Winter 2011 and has steadily grown since then. Designed for kids aged 2-14 years, Alphabet Soup has an edgy skate and surf feel to it.
It takes direct influence from music, action sports and popular street culture. The range is an eclectic product mix with one thing in common - kids of all ages will want to wear it. In fact, the motto behind Alphabet Soup is this... “We just make what kids want”.